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One of the best things about being a designer is that you can really bring your passion projects to life. I've been living in the world of hot sauce for the last few years, and decided it was time to create my own sauces and brand. Big Holl's is all about celebrating hot sauce in a way that everyone can enjoy.


Big Holl's is a brand that is inclusive and exciting, but I still wanted to have a bit of my own personality involved as well. I created a logo that looks handmade to give the brand a friendly feel.

big holl's sketches


Since Big Holl's labels are primarily black and white, I wanted to add a little bit of fun with bright colours and graphic elements to create some visual interest.

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